In case you’ve never heard of Poshmark, check out my introductory post to learn what it is and why I love using it so much! For those who are ready to get started setting up your own closet, read below for my best tips!
I’ve been selling on Poshmark since July 2016 and am humbled to say that I’ve made over 200 sales in that time!
I quickly went from selling my own used clothing and accessories to thrifting items to resell for profit, and it has been such a fun journey! Searching through the racks at Goodwill to find the perfect piece for a lucky buyer is one of my absolute favorite pastimes, (not to mention spending all that time in thrift stores has benefitted my own wardrobe!) and it makes my day when I get a “Love Note” from a buyer raving about how much they love their new item and how it’s perfect for whatever fun event they currently have going on in their life!
Regardless of whether you have plans to purge and pare down your own wardrobe, or if you want to try your hand at buying and flipping others’ tossed treasures from thrift stores, this post will give you the building blocks you need to start your Poshmark closet on the right foot!
Note: These tips are specific to listing your items for sale on Poshmark. For basic functions and how-tos on navigating the app, they have handy tips and tutorials built-in to follow once you download it. If you have any specific questions for me about how to navigate the app, feel free to ask in the comments or drop me a line – I would be happy to help you!
Here are my top 5 best tips to help you create awesome listings:
1) A picture is worth a thousand words: Getting the perfect cover shot
Having bright, high quality photos of your items is probably the number one most important thing you can do to get your item noticed.
Lucky for me (and you!) I’ve boiled it down to two simple rules that pretty much guarantee a great picture every time. All you really need to take great Poshmark pictures is: 1) natural light and 2) a clean, uncluttered background.
A) Lighting: Unless you have a professional lighting kit, natural light pretty much always looks better than artificial lighting. Sunshine is your friend! Do your best to take pictures of your items on bright, sunny days near a window where you have a good amount of sunlight streaming in. If you don’t have any areas like this in your home, you might want to take your items outside and lay them out on a plain white blanket or piece of poster board and shoot them there. All my photos are taken either lying on a fluffy white rug (similar to this one) in front of a large sliding glass door in my apartment, or hanging up on an over-the-door hook on a white door facing a source of sunlight.
B) Background: You can use almost anything for this, as long as it is clean and undistracting. For my first several months of selling, almost all my items were shot either lying flat on top of my bedspread (which is plain white and gray) or hanging on a hook on my white closet door. About four months ago, I purchased my white, fluffy rug from Home Goods and have had a lot of fun using it as a background for many of my items. I had seen other Poshers with a similar background and loved the chic feel their photos had.
Of course, there are many types of backgrounds that could work well for you, depending on the type of vibe you want your closet to have and the kinds of clothes you’re selling. Some people like a light wooden background for a natural, earthy look. Some prefer white marble for an upscale vibe. And some just use a white poster board to keep things clean and minimal. Get creative and have fun with it! Just remember to keep it simple and streamlined, so as not to distract from the star of the show: your item!
Pro tip: Keep in mind, you don’t have to list the items at the same time you take the pictures.
You can take lots of photos all at once, whenever the light is good, and save them on your phone. Then you can go back and list the items later at your convenience. I do this all the time – if it’s a beautiful, sunny day and I have some free time in the afternoon, I’ll take a big stack of items and just photograph them straight through. I usually do my pictures all at once and then go through and take measurements all at once at a different time (more on that below). That way, my information and pictures are both ready in my phone and all I have to do is upload the photos and copy/paste my description.
To style or not to style? One more note about photos – you’ll have to decide if you want to style your item in your photos – meaning pair it with accessories and other pieces that complement it – or whether you want to have it as the solo star of the photo. I have done both, and think both can work well depending on the item. One great thing about Poshmark is it allows lots of room for trial and error. If you post a photo with an item styled a certain way and it doesn’t get any interest, you can always reshoot it, change the cover photo, and see if that one gets a better reaction.
A note on editing: I often do minimal editing on my photos in order to increase the brilliance and make them a little brighter by turning up the exposure. All my photos are taken with my iPhone SE and edited using the standard editing tools on it. The Poshmark app allows you to take pictures directly in the app to use in your listings, but doesn’t let you edit them (except for giving you the option to use filters, which I don’t recommend if you want your pictures to look polished.) I prefer to just take them with my phone outside the app, edit them, and then upload them into my listings by tapping the folder icon on the lower left side of the screen.
2) What’s in a name? The importance of a good title
After the cover photo, your title is the second most important aspect of getting a buyer’s attention with your listing. I have a formula that I follow for pretty much all my items: “Brand name + item name + size.” I occasionally throw in an extra detail if there’s space, like color (“pink and white scarf”) or material, if it serves to make the item more enticing (“leather pumps” vs. “pumps”), but this is pretty much the formula I stick to, and it seems to get good responses. Of course, there is no one “correct” way to title your items; different sellers use different strategies in their titles.
2 common mistakes to avoid when creating your title:
Being too vague: If you’re listing a top, don’t just call your item “Top”, or “Top from Target”. What kind of top is it? Try “Merona short-sleeved top” or “Merona striped top”. It’s important to have the right keywords in your titles so your items can be found when shoppers use the search function. If you want to check the relevance of your titles, just think like a shopper. If you wanted to find an item like the one you’re selling, what terms would you type into the search box to look for it? Those are the terms you want to be sure to include in your title, because they’re the ones most likely to get your item spotted by potential buyers!
Wasting precious characters on irrelevant words: Again, think about the words your buyer will be typing into the search box. You may have a gorgeous sequined dress from last NYE that you want to list. “Sequined” would be a helpful term to include in the title. “Gorgeous”, however, is subjective, and not a helpful term in a title. Chances are no one is typing “gorgeous” into the search box. You can always sing the praises of your item in the description (we’ll get to that next!), but don’t use your limited title space on words that won’t help your potential buyers find it.
3) It’s all in the details: Describing your item
When creating a listing, it’s important to be as transparent as possible about the quality and condition of your item. This is good for both the buyer and the seller. My approach is to be as thorough and accurate as possible in my description, without giving a lot of unnecessary detail. If you misrepresent an item – either accidentally or intentionally – such as reporting the wrong brand/size or if you failing to report a flaw like a hole or stain in the item, this could be grounds for your buyer opening a case against you, which could result in Poshmark refunding your earnings and sending the item back to you. Here’s an example of a dress I recently sold with minor flaws and how I described/pictured the item:
When writing a solid description of your item, it all comes down to 2 main criteria: condition and size/measurements.
A) Condition: When reporting on the garment’s condition, people often use acronyms as a form of shorthand to give a snapshot of a garment’s condition. Here are acronyms you’ll commonly see in Poshmark and what they mean:
–NWT – An item is brand new, never worn, with the tags still attached to it. Generally if an item is reported NWT it’s assumed that it has no flaws. If the item does have flaws (either that were there when you bought it or something happened to it in your closet, even though you didn’t wear it), these should be reported and pictured.
–NIB – “New in box” – Usually refers to shoes; pretty much the same as NWT. This implies that the shoes you’re selling will come with their original shoe box – if this is not the case, you should specify.
–EUC – “Excellent used condition” – a garment has been worn or used but is basically like no, either with no flaws or 1 or 2 very teeny signs of wear (which you should specify and picture if possible)
–GUC – A garment has been used/worn a fair amount and may have some slightly more obvious signs of wear, but is still in good enough condition that you would wear it without giving it a second thought.
Condition is an important factor to consider when listing an item – if it’s not in good enough shape for YOU to want to wear it, chances are that no one else is going to want to wear it either!
B) Size + measurements: In addition to reporting on the condition of your item, you also want to be as specific as you can about the size of your item. Since sizes vary from brand to brand, the easiest and most reliable way to do this is by reporting the measurements of the garment. To be honest, I was really intimidated when I first considered putting measurements on my listings – I didn’t know which parts of the garment to measure, what they were called, or even how to do it correctly. I was so worried I would accidentally report something wrong. Thankfully, with practice and a little research, I quickly realized that measuring a garment is pretty simple. Below are the measurements that I recommend reporting with various types of garments:
Note – For most of these measurements, I report the distance across the garment when it is lying on a flat surface, not the total distance around the garment when it is being worn. This is a widely accepted way to report measurements, but not the only way. I always specify in my description that this is how I’ve measured my item, in terms like “15” across waist lying flat” so there’s no confusion about what the measurement means. I also like to include the phrase “Questions welcome!” at the end of every one of my listings. This lets potential buyers know that I’m open to answering any questions or taking additional measurements for them that weren’t included in my original description.
Dresses/Tops: Chest – the distance across the front of the garment, using the base of the armholes as endpoints; waist – distance across the midsection of the garment; shoulder to hem length – just as it sounds, the length from the top of the garment’s shoulder to the bottom of the hem.
Pants: Rise – the distance from the base of the crotch up to the top of the waistband; inseam – the distance from the base of the crotch to the end of the leg, down one of the seams; waist – across lying flat; distance across leg opening.
Bags: Length, width, height, and strap drop (distance from the top of the strap(s) to the top of the purse when fully extended.
Fabric content: This is also good to include in your description, and should be easy to find on the care tags of any garment (granted they haven’t been removed) – I simply put in word for word the types of fabric and their respective percentages. This gives the buyer an idea of the texture of the garment and what kind of care it may require. If the care tag has been removed and I don’t know the fabric content, I note that in the description and offer an adjective for how the garment feels to the touch (soft like cotton, heavy like wool, etc.)
4) The price is right: Pricing your item to sell
This might be the biggest barrier to a new seller making consistent sales: expecting too much for your items. What you’re used to paying for clothing will likely inform the way you price your items, but you’ll need to learn to adjust your expectations to Poshmark pricing standards if you want your items to have a chance of selling.
Remember, Poshmark shoppers are looking for a great deal – that’s the main appeal of the app!
When creating your listing, there is a space to put in the original retail price of an item (please do your research and be as accurate and honest about this as you can), so that PM can calculate the percentage of the discount you’re offering on your item. As a frame of reference, the average discount off retail price in my closet is currently 71% off.
This is not to say that this is the same for every seller, or that you have to offer extreme discounts on all your items to make any sales; this is simply what has worked consistently for me based on trial and error during my time using the app. As you use the app and browse the closets of other sellers, you’ll start to get a feel for how to price things appropriately and what prices different types of items typically go for.
Pro tip: Use the search function to see what other sellers are pricing items like yours for to help you price competitively.
If you want to find what similar items are actually selling for (not just what other people are pricing them at), you can do a search and use the filter tool to change the Availability setting to “Sold”, and you’ll see what similar items have recently sold for!
A few key things to consider when pricing your item:
Don’t forget shipping costs: It’s important to remember that Poshmark charges buyers a $6.49 shipping fee on all items, regardless of weight, so you need to factor this fee into your price. In other words, if you list a top for $10, you need to make a mental note that it really would cost your buyer $16.49 to get it home.
Leave room for offers, price drops and bundle discounts:
Offers: One of my favorite things about Poshmark is the ability for buyers and sellers to submit offers and counter-offers. I typically try to price my items a little bit higher than the lowest price I’d be comfortable selling them at (with a few exceptions), because I like to leave room for people to make offers.
Price Drops: Poshmark allows users to keep a list of items they like and may want to purchase in the future with the “Like” feature. Any time someone “likes” one of your items, it’s saved in a favorites list so they can come back to it later. This feature is useful to you as a seller because it allows you to entice potential buyers with price drops. You can do a price drop any time by tapping “Edit” on your item and just changing the price. If you want all the people who have liked your item to be notified about the price drop via email and with a notification in the app, your price drop needs to be at least 10%. Many people like to do price drops in the late evening, when lots of people are active in the app.
Bundle discounts: This feature allows you to offer a discount (ranging from 5% to 30% in increments of 5) to buyers who purchase more than one item from you at a time. You can set this discount by tapping “My Seller Tools” and then “My Seller Discount” on your home page in the app.
5) The magic bullet: Sharing your closet
OK, so you’ve created your awesome listing and you’re ready to show it to the world! You’ve got your gorgeous cover photo, your succinct, accurate title, your informative description and you’ve set a reasonable price. But all this hard work is in vain if you don’t do the final step to get your listing in front of people: sharing! Sharing is how you get your listings into the main newsfeed on Poshmark, where all the active users who “follow” your closet can see your items.
Sharing on a regular basis is probably the most important key to getting sales.
If you just make your closet and leave your items sitting there without being active in the app, chances are your items will gather dust (literally and figuratively) and won’t be viewed by anyone. But when you make yourself visible in the community by sharing your own items and those of others, your items have a much higher chance of being noticed by a buyer!
If you want to make sales, sharing is a must. But just doing it randomly with no strategy can feel like closing your eyes and flinging darts at a dartboard. Here are a few tips to help give your sharing some structure and direction:
Making sense of Posh “Parties” – You’ll notice in the app that there are “parties” that you have the option to share to at various times throughout the day. Sharing your items to the Poshmark parties can be helpful, because it ensures that the most active users on the app are getting a glimpse of your closet. To be honest, these “parties” made no sense to me when I first started using the app, but I finally got used to them and now navigating them is second nature.
Basically, a “party” is just a vehicle for creating a curated collection of items based around a certain theme or brand. A party newsfeed is time sensitive and criterion sensitive. For example, for the party advertised here, you can only share items that are Kendra Scott, Ray-Ban, Reformation, ASOS, or Converse, and only between the hours of 12pm and 2pm PST (all times in the PM app are in PST, so adjust accordingly to your time zone), and then the “party” is closed and all the items that were shared are archived into a virtual showroom for shoppers to browse through at their leisure.
There are brand-specific parties during the day, and a non-specific, style-themed parties every night at 7pm PST/10pm ET. This party is kind of a free-for-fall, as you can usually share any item as long as it’s a women’s clothing item. Sharing your items to this daily evening party is a simple way to get your closet lots of exposure to the app’s most active users.
Don’t worry if the party stuff still seems a little confusing. The good news is you don’t have to wait for a Posh party to share your items. You can share any item any time of day by simply clicking the share icon and sharing to “My Followers”. I recommend sharing every item in your closet 3-5x a day if you can. I try to share my whole closet – using the strategy below – once in the morning (sometime before noon), once in the afternoon (between 12 and 5pm) and once in the evening (between 5pm and whoever I go to bed.)
Pro tip: To really maximize your sharing potential, don’t just share your closet and be done.
Share a few items from your closet, then go to the main feed and share a few items from it, then toggle back over to your closet and share a few more items, and repeat until you’ve shared all your stuff. This is helpful because often, when you share someone’s item, they’ll come to your closet and do the same for you. This means more exposure and interaction for you, as your item is now being broadcast to all of that person’s followers, which can result in more likes, comments, and ultimately sales! It’s courteous to share for someone who has shared for you, but of course, not a requirement, as it’s pretty much impossible to reciprocate every share you get.
Sharing on different devices: Though smartphones are probably the most widely used devices, I find that sharing on my tablet is WAY faster and easier than using my phone. Sharing from a laptop is also quick and easy, but it doesn’t let you toggle back and forth between the main newsfeed and your own closet as easily, and you also can’t edit a listing from your laptop.
If you’ve made it all the way through this super-detailed post, congrats! You have completed a crash course in Poshmark selling 101! Whip out that iPhone and put these tips to good use – and be sure to follow me in the app so I can follow you back and help share your closet!
I absolutely love having my own business through Poshmark, and I’m so grateful for all that I’ve learned so far. This is by far the longest blog post I’ve ever written, and there’s still honestly so much more I could say on this topic. I’m planning another post in a few weeks on my best tips for knocking your first sales out of the park – be sure to subscribe for post updates via email (along the right sidebar of this page) or on Bloglovin‘ if you want to stay in the loop!
In the meantime, let me know what you think! Will you be starting your Poshmark closet today? Do you have questions that I didn’t answer in this post? Let me know in the comments below!